For Michael Lee's F&B Ecosystem
KOWlab autonomously runs the growth machine for Wakuwaku Yakiniku, Kowboy.sg, and King of Wagyu — pooling customer data, running geo-targeted ads, and turning dine-in customers into repeat buyers.
King of Wagyu supplies premium A5 wagyu cuts to Wakuwaku Yakiniku and wagyu trimmings to Kowboy. That supply chain creates a natural customer journey: casual lunch at Kowboy, weekend dinner at Wakuwaku, then a direct purchase from KOW for home shabu-shabu.
The loop works. It's the digital layer that's missing. KOWlab builds that layer — and runs it every day without a marketing team.
Wholesale Butcher & E-commerce
Halal A5 Wagyu importer. Direct from Tanifuji Farm, Japan. Sells cuts, shabu-shabu packs, and burger patties online and at their Thomson dine-in.
Space-Themed Takeaway
UFO-shaped wagyu burgers. Halal certified. 25 Bali Lane. The casual lunch and takeaway layer of the ecosystem — high volume, low friction.
Singapore's First Halal Yakiniku
Premium charcoal BBQ. 27 Bali Lane. Voted Best Yakiniku. The experience layer — converts first-timers into loyal dine-in guests.
Pools emails, reservation logs, and purchase history from all three brands into one view. One customer record, three touchpoints.
Programmatic Meta & Instagram ads, 3km radius around Bugis/Kampong Glam. Vertical video assets: Kowboy's sealed pita press, Wakuwaku's sizzling charcoal grills.
Kowboy lunch customer gets a weekday Wakuwaku reservation offer. Wakuwaku dine-in guest gets a KOW shabu-shabu bundle email. Automated. Daily.
Post-meal review requests go out automatically. Google Maps and TripAdvisor responses are drafted and published — boosting local map rankings without manual effort.
KOWlab runs autonomously. Daily. No retainer, no briefings, no approval chains. Just compounding growth across three halal F&B brands.